I am ridiculously late on this Jadakiss video. You know what they say, later is better than never. ← Just don’t try to pull that at work. Seriously, I was clicking through music videos and suddenly had a revelation: rap is trash! I’m sorry, I grew up on it, but it’s a wasteland out there. What is it about “Who Run This” that works for me? How about straight spittin without over the top claims about money, no buffonish/unrealistic thuggery, or getting too creative for the room. Yeah, you can reach too far into the crayon box. And.. most important, not a single Auto-tune/synthesizer squeal to be heard. This is hip-hop as it used to be, late 90’s/2000, when New York snatched the crown back from the West and Jay and Biggie showed where the epicenter of the culture belongs.

Jadakiss “Who Run This”

Secret squirrel: that’s the offhand point Jadakiss is making: NY still runs this hip-hop game. An optimistic sentiment. I’m realistic though.
The music is too far off the tracks for this kind of rap to reign supreme. Where’s the hook? The appeal for the females? Give me some Auto-Tu tu tu tuuune.

Guess that’s why they led with the Jada/Neyo mash instead.

Here, let Jada do the ripping for himself..

NY Rap Is Close To Horrible + ‘Audio Tune’